The values of these have been growing all these years with appreciation every year.4.* Lower interest rates have compelled the money to be diverted somewhere else for higher returns. Thus, character traits are equally as important as one’s academic background. Study the market; price it correctly so that this too may not fall the next day. But is the market quite so? Can anyone make quick money by investing in real estate? Unfortunately, it is not quite so, although we rarely, if ever, hear people loosing money in real estate investment. This requires good judgment trait on the part of the agent. Unlike in stock and shares investment arena, you don’t have enough instruments in real estate to spread your risks and investment. All is fine when market booms but tough gets the going when things go awry. Sprucing up the home with some investment may yield you a higher price.* Sometimes at the time of closing of deals, an agent has to manage last minute indecisions of the clients in completing the deal and expect the unexpected. Due to lack of proper funding source, many deals can be lost. How Lucrative Is The Real Estate Business?Real estate has wide options for making money; one being to buy and either hold it or rent it. Sure it is time to enter the market when it is low but if the turn around time is predictable or if you can wait for longish periods. Buyers do not like homes that need repair works and so they

This article does not cite any references or sources. (June 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

ERA Real Estate was founded by Jim Jackson in 1972 as Electronic Realty Associates, Inc.. It is a national real estate franchise and a subsidiary of Realogy. ERA has approximately 3,000 franchise and company owned offices and approximately 38,700 sales associates located in 35 countries and territories across the world.

See also

• Real estate
• Real estate agent
• Real estate broker
• Real estate trends
• Realogy

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